2014 Vol. 6 (1)

Establishing the Suitability of Limerick City (Ireland) as a Conference Destination Host

2014 Vol. 6 (1) /

The Irish conference industry has witnessed phenomenal growth throughout the decades. The industry has continued to grow and flourish
despite the universal recession of recent years. The Irish conference industry continues to contribute millions of euro to the Irish economy
every year. It has been forecasted the popularity of Ireland as a conference destination will continue to grow. The following research paper will
attempt to distinguish the current standing of Limerick city as a conference host city.

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Expectation and satisfaction of underwater wedding tourist

2014 Vol. 6 (1) /

Adventure tourism is one of the most active sectors within the tourism industry and it will potentially become a major market in the future.
In fact, many existing contexts have untaken adventure tourism as investigations, but only certain research studies are touching part of the
unusual events. Therefore, the researcher would like to find out the relationship through a broad range of academic sources, which are based on
consumer motivation, expectation and satisfaction by conducting the literature.

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Movie impacts on generation Y cultural tourism Taiwan

2014 Vol. 6 (1) /

The paper deliberate about the movie impacts on generation Y East Asian Tourist decision-making of travel destination. Movie-induced
tourism and image has started to be discussed in past decade. However, most of the research is done by marketing aspect and few studies is
about tourist behaviour. Refer to the knowledge gap with tourist behaviour of movie-induced tourism and lack of study in generation East
Asian tourist behaviour and characteristic.

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Cycling tourism as a niche market in Japan

2014 Vol. 6 (1) /

This study attempted to analyse the overall benefits and challenges in developing cycling tourism as niche market and also to explore the
interrelationship between developing cycling as niche tourism and enhance the destination image. The literature of this study reveals the relevant
models and there is lack of practical studies in terms of examined the application of destination tourism.

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Intrinsic and extrinsic reward systems

2014 Vol. 6 (1) /

The development of reward management plays a very important role in every organisation, in general, money (Financial, tangible or extrinsic
reward) is regarded as a common reward. However, wouldn’t that become the next step of hospitality to only focus on in order to motivate and
retain the employee? In keeping this theme, facing the high turnover rate within the industry, would then mean that extrinsic reward is no
longer to become the only factor to keep the employee stay motivate and loyal the organisation. The bigger issue at hand would question the
effectiveness and practical of managing reward system.

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Role of non-room revenue sources in hotel revenue optimisation

2014 Vol. 6 (1) /

Revenue management is a wide field which is very much essential for all companies for their effective performance in the market. The role
played by a revenue manager is very crucial as it involves huge amount of skill and knowledge. This concept is primarily copied from the airline
and cruise industry to the hotels. This helps the hotels to generate revenue using room through several pricing strategies. The hotels suffer
revenue problems during the low seasons as they guest arrivals and room occupancy rates go low than normal.

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Social Impact of Festivals and Events in Limerick City, Ireland

2014 Vol. 6 (1) /

Social media is the number one activity on the internet that is used by one and a half billion users every year. These online platforms are greatly benefiting the
tourism industry as it offers many different marketing opportunities, targeting channels and significantly influences the tourist’s decisions. The Irish tourism
industry are commencing their social media strategies beginning from the Destination Marketing Organisation and National Tourism Development Authority,
however some industry operators such as visitor attractions, are not yet fully utilising the obtainable marketing opportunities.

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