2012 Vol. 4 (1)

Career development of hotel employees is important to be considered by the hotel in creating motivational force. However, there are only limited and scarce sources of research studies conducted to analyse the effectiveness of the career development motivating hotel employees. Because of the internship experience, it has stimulated the author in doing research on this particular field. This research has explored a wide range of extensive literature in analysing different books, theories, models and contemporary issues from academic articles.

There has been great attention paid to fashion boutique hotels such as Missoni, Ferragamo and Versace hotels for last decade. Glittering luxurious fashion brands tend to fulfil customers’ satisfaction with fantastic visualisation, brand identity and specify the brand’s image. Therefore, some customers tend to make a choice mainly for the brand name. Bulgari Hotels & Resorts pioneered one of the original fashion hotels. Furthermore, Bulgari hotel’s operations have adopted a strong service spirit from Ritz-Carlton since Bulgari has co-operation with Ritz- Carlton hotel, despite the fact that the Bulgari is a fashion brand.

The aim of this study was to evaluate the financial performance, of the Melbourne Convention and Exhibition Centre (MCEC), after implementing the new “green” infrastructure into the business strategy. This research seeks to find out, how the sustainable practices of the MCEC influenced the business growth, furthermore the author will investigate, what are consumers’ opinion about the new MCEC and its “green” techniques.

This paper is a detailed study of an Oktoberfest-styled event in Limerick Institute of Technology (LIT) – The LIT Oktoberfest. The feasibility is determined over a business period of three years. The customer will experience the Bavarian culture through a fusion of traditional music, food and beverages while enjoying a night out. The target market was surveyed and it showed the high demand forthiseventandthatthecustomerisexpectingmusic,beer,games,andGermanFancyDress. The event concept was modified accordingly.