2011 Vol. 3 (3)

The aim of this research was to investigate authenticity in a visitor attraction, namely
Bunratty Castle and Folk Park (BCFP) County Clare, Ireland. It is one of Ireland’s premier
visitor attractions and is divided into three elements; a 15th century Bunratty Castle, a 19th
century Bunratty Folk Park and a Village Street. BCFP is located in County Clare (Ireland)
which is in the province of Munster and from a tourism perspective is situated in the Shannon
Region (Limerick, Clare, North Tipperary, South Offaly, and North Kerry).

This paper reports secondary research to evaluate the effectiveness of work-life balance
programmes for both men and women employees within the hospitality industry. Many
hotels have introduced work-life balance programmes in order to gain competitive advantage
and to improve their employees’ health.

This study was designed to analyze Macao as a new entrant into the Meetings Incentives
Conventions and Events (MICE) industry from the perspective of the Macao MICE
stakeholders. Although the Macao MICE stakeholders are from diversified backgrounds
and perform different tasks, they cooperate with each other to anticipate the needs within the
MICE industry.

This article discusses the effect of word-of-mouth publicity towards consumer buying
behaviour. Undoubtedly, word-of-mouth has the power to affect consumer attitudes and
decision-making behaviour. However, there is little literature on the inter-relationship
between these concepts. Despite, the Ryanair publicity which generates many word-ofmouth
activities, the company has not reacted or changed its operation and it still maintains
its position as the most profitable low cost carrier in Europe.

In recent times cities have fought for their market share of tourism and have used
many ways to enhance their destination image. Some cities have highlighted their
historical importance, others their prime location or beauty to differentiate themselves
from other similar destinations and in turn increase visitor numbers.

Not many people work alone and most managers have jobs that involve interacting with other
people for much of their time. In the workplace, communication is vital and so too is the quality
standard for the product or service. This study investigates how the management strategy,
impression management, can apply as a communications strategy within organisations and how
this in turn affects quality service.

This paper presents research on the spatial and socio-economic analysis of the existing
situation of the Chinese community living in the Chinatown of Kolkata in India. The
analysis has been carried out through primary and secondary survey aimed to create a
dialogue between the tangible and intangible expressions of Indian and Chinese cultures
of this Chinese Indian community.

In recent years, the hospitality industry has grown rapidly. Many spas in Thailand recruit
from a world market. The result is an intensely competitive market with spas competing
for their share of customers. Hence, it is an essential that companies understand
consumer preferences and the factors influencing consumer decision-making
processes in order to gain competitive advantage.

This paper discusses the use of employee relations in reducing turnover in the hospitality
industry. The data was gathered through an extensive literature review, that is secondary
research was carried out. Many researchers have showed that job satisfaction is an
important element that influences employees’ intention to leave the company.