Category: 2012 Vol. 4 (3)

This study attempted to investigate the customer loyalty in absence of loyalty program in the case of Four Seasons Hotel Hong Kong by
analysing both customer and hotel perspective. Different literatures have shown the consumers are being more fastidious towards loyalty
program, yet a paucity of research exists to enhance the knowledge of loyalty program in such a ubiquitous and saturated market. A
comprehensive range of literature and cases regarding to the loyalty program under the concept of Customer Relationships Management (CRM)
have been reviewed. The value of establishing a loyalty program in Four Seasons Hong Kong has been verified and a couple of features are
advocated to be included in their loyalty program.

Motivation and satisfaction are two concepts which were analysed extensively in the tourism literature and have influences on tourism
behaviour. The purpose of this paper is to analyse the role of motivation, attitude and values in post-experience satisfaction in order to give a
fundamental study in the field of music festivals and to help researchers to highlight potential gaps in music festival motivation and satisfaction.
The survey questionnaire was completed on the 3rd day of the festival by the researchers at Sziget Festival.

The following paper discusses the relationship between knowledge management and innovation. It is important to understand the link
between because the organisations need innovation to be their competitive edge and to gain larger revenue and market share. To achieve the aim
of this research and answer the research questions, the author has conducted an extensive literature review. A wide range of established theories,
contemporary journal articles were investigated and with support of secondary research of elBulli’s innovation.

Thirty years of conflict had impeded both tourism and economic growth in Northern Ireland (NI) but the signing of the Good Friday Agreement (1998) has provided the country with an opportunity to move forward and establish itself as tourist destination. Events are a powerful means by which to attract visitors and therefore tourism and events are inseparable. The concept of event tourism is now widely recognised as having significant positive impacts on the host destination. This idea has been supported by the Northern Ireland Tourist Board (NITB) which is the national agency for events within the country. Their annual Tourism Events Funding Programme supports national and international events across NI both through financial and non-financial means.

Tourism in South Korea is developing and many hotels have potential to growth by international tourists. This paper is focusing on the
importance of job satisfaction for employee-customer relations at Millennium Seoul Hilton in South Korea. Job satisfaction is essential for all
the companies. However, it is more important for hospitality industry since hospitality is not able to succeed without customer satisfaction and
employee always brings the service to customer and satisfied employee gives positive impact to employee-customer relations. Hence, understand
job satisfaction give huge benefit for the hotel companies.

The study aimed to develop an understanding of Northern Ireland’s current tourism and events situation, to also understand what strategies
are in place to develop event based tourism in the Coleraine Borough Council area; and finally to determine the impacts certain events have on
the local community, carrying out an analysis on North West 200 festival. A series of questionnaires were carried out over a three week period
within the local community to measure the attitudes and perceptions of the event, with all possible impacts being measured.

Tourism is one of the most successful industries, and largest employer, in the world. A recent phenomenon in tourism involves sustainability
and how this ‘trend’ is vital to the future of the industry. Sustainable tourism has evolved rapidly and is now in the foremost of stakeholder’s
minds. It is essential that tourism’s current resources are protected and sustained in order for the industry to remain viable in the future. The
main purpose of this paper was to reinforce this argument and apply it on a regional scale. This paper also explores how practising sustainable
tourism can benefit the provider, visitor and host community.

Recently, an increasing number of literatures are concerning on Generation Y’s characteristic. Yet, the existing research paid less attention to
Generation Y’s work motivation. To recognise how the characteristics and work expectations of Generation Y affect current motivational
practice, this paper shows a quantitative research on work motivation of Generation Y. So as to reach the aim of this research, various academic
books and existing research journals have been viewed. The author has firstly defined the evolution of motivational theories and analysed the
motivators of employee by using several of them. Followed by, investigations on demographic, characteristic and work expectation of
Generation Y have been conducted.

This research study assesses the potential to attract additional business tourism to the Midwest region of Ireland through the development of
professional association and academic conferences. The Midwest region was selected as the focus of the study due to the success it has had in
attracting such conferences. It is the second most popular location for association conferencing in Ireland after Dublin (Indecon, 2008). The
topic of the study was examined through a combination of desk and field research incorporating both quantitative and qualitative methods. In
depth desk research regarding the global meetings market, association conferences and the Irish meetings market was undertaken to give
background to the research.

The study has examined this by exploring an extensive range of literature relevant to the topic’s history and in the case of Limerick city,
influential recent events like the Special Olympics 2010. It has explored the topic of sports tourism and its impact by interviewing key
stakeholders and identifying whether they utilise sports tourism to gain maximum exposure of Limerick city and the Shannon Region to tourists
of all multitudes. The paper has considered whether tourists and local residents associate sport as having a positive impact on a county in terms
of media and advertising. This was demonstrated by focusing on two key groups- tourists and locals using surveys designed by the researchers.
The data in the research process was obtained from tourists, local residents, key stakeholders within the Shannon Region using semi-structured
interviews, surveys and from relevant literature in terms of both a global and a national level perspective.